Storytelling isn't limited to bedtime or the "once upon a time" fairy tales that we all lost ourselves in as children. It is the secret weapon small businesses need to break through the deluge of monotonous sales pitches, incessant advertisements, and yet another "hustle" post from an influencer.
The deal is this: According to 92% of consumers, they prefer advertisements that tell a story. (Profs in Marketing) Yes, consumers are interested in more than just hearing about your fantastic product or service. They're looking for a feeling. They want an excuse to believe in you, support you, and—above all—make purchases from you.
Unpacking the Importance of Keyword Density
Here’s what you need to know about the role of keyword density in SEO:
What Is Relationship Marketing?
Words or phrases that people type into search engines to locate information are known as keywords or keyphrases. Keywords serve as markers for search engines, informing them of the content's purpose and whether or not it is relevant to the user's intent. Keywords are also used by search engines to assess if a piece of material is pertinent to a search phrase. However, in the past, keyword density was highly stressed and keywords were used in a much more straightforward manner.
SEO Keyword Density: Too Much of a Good Thing
When people Googled a topic in the early 2000s, they found and read blogs that used keyword words in almost every sentence. Here's an illustration:
"Why not use a reusable water bottle instead of purchasing bottled water? You can use a reusable water bottle repeatedly. You may contribute to environmental protection by using reusable water bottles. Additionally, as long as you have your reusable water bottle with you at all times, it guarantees that you stay hydrated wherever you go.
The SEO keyword density in the paragraph above is really high. The term "reusable water bottle" comes up multiple times and is utilized in an odd way. It is difficult to read, presents the obvious, and provides no useful information.
Keyword Density SEO: Changes to How Search Engines Ranked Content
In the past, when search engines were less advanced, content mills could produce monotonous, badly written articles for websites and have them appear at the top of search engine results pages (SERPs) only by using a keyword in every other sentence. Needless to say, these businesses and their customers did not prioritize readability or user experience.
Keyword Density for SEO: Is It Still Relevant?
Due to the change brought about by Hummingbird, SEO also had to change. Websites could no longer depend only on keyword density optimization for generic content.
Today, cramming your content with keywords is a definite method to get it ranked poorly. Content that puts the user experience first is still rewarded by Google. This implies that well-written, educational articles that truly cater to user needs and search intent have a higher probability of appearing highly in search engine results pages.
Many people may believe that SEO keyword density is no longer a factor to be taken into account when developing content because of Google's crackdown on keyword stuffing and other black-hat tactics. But even though keyword density is no longer as important, content optimization for keywords is still crucial, albeit in a more subtle way.
