When a visitor lands on your page after clicking on your advertisement or call to action (CTA), not all of them will convert. Numerous factors, such as sluggish load times, uninteresting material, omitted contact information, or a lack of trust signals, might cause drop-offs. It is now your responsibility to eliminate these barriers in order to make the conversion process as easy and uncomplicated as feasible. To assist you in creating landing pages that convert, we provide best practices and more in this blog. We'll talk about:
What Is a Landing Page? (And Why You Need One)
A landing page is a specific type of website designed to turn visitors into leads or buyers. People get there after clicking on a link from an email, social media post, commercial, or natural search. A landing page's primary objective is to guide visitors to a compelling and obvious call to action (CTA), where they can obtain the necessary information, such as a product or solution to their issue. The majority of landing pages also have a secondary call to action (CTA) that adds value.
So, Why Use a Landing Page?
- Create a Clear Path to Action: Landing pages remove distractions to provide visitors a clear path to make a purchase (or perform any other action), from easy navigation to captivating language.
- Improved Sign-Up Rates: When compared to pop-ups, sign-up boxes, and Wheels of Fortune, a well-designed landing page has the highest sign-up rates (23%). (The Omnisend)
- Make a Great initial Impression: Design affects 94% of initial impressions. Don't undervalue a well-designed landing page to increase conversions. (CXL)
How To Create Landing Page Design for Higher Conversions
- 1. Conduct Market Research
- 2. Understand the Buyer’s Mindset
- 3. Choose a Hosting Platform
- 4. Create a User-Friendly Design
- 5. Write Persuasive Copy
- 6. Add an Irresistible CTA
- 7. Add a Form (Optional)
- 8. Test, Test, Test.
- 9. Monitor and Optimize
Common Design Mistakes That Could Be Costing You Customers
- Overloading pages with too many images that overwhelm users and distracts them from the main message.
- • Adding autoplay videos or animations without pause options which can frustrate visitors.
- • Neglecting mobile responsiveness which is a major issue since most web traffic comes from mobile devices.
- • Inconsistent branding, like mismatched fonts, colors or imagery, that confuses and disengages users.
- • Using generic CTAs, such as “Click Here,” that don’t encourage action as effectively as specific ones like “Start Your Free Trial.”
- • Not optimizing page load times caused by large images or excessive scripts that can lead to higher bounce rates.
